Spring Selling Season Kick Off
2023 Traffic + Conversion Playbook for Sales & Marketing Teams

FEB 10 @ 9am PST

It’s an age-old question: how do sales and marketing teams partner to  drive more – and more qualified – traffic to communities? 

As the 2023 spring selling season kicks off, it’s more important than ever for sales and marketing teams to be aligned and operating for maximum impact. The market won’t do the work for you anymore!

Join Jeff Shore and two of the most cutting-edge marketing thinkers in the business today as we look at what’s working RIGHT NOW to attract and convert the right homebuyers in today’s market.

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In this webinar, Jeff Shore will show you exactly how to:

  • Use up-to-the minute insights on search, traffic and online conversion trends from over 460 home builder websites in North America to make critical marketing and ad decisions so that you are “knowing, not guessing”.
  • Move from transactional marketing to relationship marketing.
  • Perfect your value, payment and price positioning message.
  • Promote incentives the right way to differentiate your brand.
  • Leverage incentives to close the sale (instead of using them as a price apology!).
  • Align marketing and sales teams to drive traffic from all possible sources using The Five R’s.
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